AdaptBN is the first 100% digital news company in Bloomington-Normal. This innovative news outlet covers important local topics such as business, government, policy, and community. The exclusive focus on local news and a commitment to providing ad-free content make AdaptBN a premier news source for Bloomington-Normal residents. From our briefings to our in-depth feature articles, AdaptBN provides subscribers with engaging, fact-driven stories and a superior reading experience.
AdaptBN was founded by Christian Prenzler and is owned and operated locally by AdaptLocalMedia, LLC.
Our Editorial Board:
Lisa Hurley, Mary Kramp, Art Mier, and Erik Prenzler
Christian Prenzler is the founder and Managing Partner of AdaptLocal Media, LLC. In January 2017, he became the Vice President of Business Development at Teslarati, a digital media company covering Tesla, Elon Musk, and the changing automotive market. As Vice President of Business Development Teslarati, Christian has developed a passion for all aspects of the fast-growing digital media business such as hiring reporters, growing reader engagement, increasing advertising revenue, and helping the team position itself for success.
Christian also hosts the popular podcast, NextMobility, where he conducts interviews with leaders in the mobility space, including top executives at General Motors and pioneers in the self-driving world. He currently studies finance at the University of Denver in the Daniels College of Business. Christian’s passion for news and digital media motivated him to create AdaptLocal Media and bring relevant, engaging news stories to local communities.
Lisa Hurley is the Editor of AdaptBN and sits on AdaptBN's Editorial Board. Additionally, Lisa is a freelance editor and writing coach with seven years of writing experience. In 2007, she earned a Master’s degree in developmental psychology from Illinois State University and has worked as a crisis intervention counselor and a leadership development specialist. In 2010, Lisa decided to stay home with her children and pursue her true passion for writing. She spent two years writing and editing for Hearts at Home, a local women’s ministry, and also wrote on her personal blog for six years.
In 2015, Lisa wrote an article that went viral on social media, drawing over 100,000 shares and 1,000,000 views. Although she loves writing her own content, she prefers using her editing skills to help others. Lisa loves working with AdaptBN’s talented reporting team to deliver high-quality news stories to Twin Cities residents.
Breanna is a 2015 graduate of Illinois State University’s School of Communication. She holds a bachelor’s degree in journalism and worked as a writer and reporter for The Vidette, ISU’s student newspaper. Breanna has also worked as a news assistant at the Pantagraph and as a freelance writer. She believes AdaptBN represents the future of journalism with a combination of the newest technology and the oldest art form of storytelling. Breanna loves interacting with the Twin Cities’ movers and shakers as she reports on topics related to local business and dining as well as housing and real estate.
Krystle will complete her studies at Heartland Community College in May 2018 and then transfer to the University of Illinois at Springfield to study English and political science. Krystle has been a freelance web content writer for several years, a ghostwriter for nonfiction ebooks, and is currently writing her own fiction novel. She enjoys keeping community residents engaged and involved with everything Bloomington-Normal offers. Krystle covers stories related to politics and government as well as feature stories.