About Us

AdaptBN is the first all-digital news company in Bloomington-Normal. This innovative news outlet covers important local topics such as business, government, policy, and community. The exclusive focus on local news and a commitment to providing ad-free content to subscribers makes AdaptBN a premier news source for Bloomington-Normal residents. From our briefings to our in-depth feature articles, AdaptBN provides subscribers with engaging, fact-driven stories and a superior reading experience.
AdaptBN was founded by Christian Prenzler and is owned and operated locally by AdaptLocalMedia, LLC.

Our Editorial Board:

Christian Prenzler, Mary Kramp, Art Mier, and Erik Prenzler

Our Team

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Christian Prenzler

Managing Partner, Editor

Christian Prenzler is the founder and Managing Partner of AdaptLocal Media. In January 2017, he became the Vice President of Business Development at Teslarati, a digital media company covering Tesla, Elon Musk, SpaceX and the changing automotive market. At Teslarati, Christian has developed a passion for all aspects of the fast-growing digital media business such as hiring reporters, growing reader engagement, creating engaging advertising products, and helping the company capitalize on its market dominance.  

Christian also hosts the popular podcast, NextMobility, where he conducts interviews with leaders in the mobility space, including top executives at General Motors and pioneers in the self-driving world. He currently studies finance at the University of Denver in the Daniels College of Business. Christian’s passion for news and digital media motivated him to create AdaptLocal Media and bring relevant, engaging news stories to local communities. Christian also provides commentary on Cheddar TV, a next-generation business news network, including live commentary on the New York Stock Exchange.


Erik Prenzler

Chair, Editorial Board

Ever since Erik Prenzler graduated from the University of Denver he has been involved in commercial real estate.  This started with Property Management, then Finance/ Mortgage Brokerage, finally moving into Development and Ownership.  He acted as Project Manager on a 30,000 SF renovation project that he owns.  He also started & eventually sold an outdoor advertising business.  Erik is native of Bloomington but has also lived in Denver & Chicago.  Along with his wife & three children, he enjoys tennis and walking their dog, Walter.  While in college he was Sports Editor of the Denver Clarion.

Erik leads AdaptBN's Editorial Board and writes a weekly series focused on growing local businesses in the Bloomington-Normal community called 'Going Local'. 

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Breanna Grow

Breanna is a 2015 graduate of Illinois State University’s School of Communication. She holds a bachelor’s degree in journalism and worked as a writer and reporter for The Vidette, ISU’s student newspaper. Breanna has also worked as a news assistant at the Pantagraph and as a freelance writer. She believes AdaptBN represents the future of journalism with a combination of the newest technology and the oldest art form of storytelling. Breanna loves interacting with the Twin Cities’ movers and shakers as she reports on topics related to local business and dining as well as housing and real estate.


Matt Johnson

Matt graduated from Illinois State University in 2015, where he studied both Renewable Energy and Journalism. He is currently pursuing his Master’s at ISU in Project Management and has worked for the Vidette, ISU's student newspaper. Matt has experience in the Communications Division of Caterpillar's Remanufacturing and Sustainability Department and the Marketing Department of CORE Construction. Matt believes AdaptBN can capture the pulse of the Twin Cities and deliver in-depth, meaningful stories to the residents of Bloomington-Normal. Matt reports on local politics, the environment, tax policy and feature stories. In his free time, he enjoys reading, exercising, writing his novel, and maintaining his horror film podcast.