AdaptBN is the first all-digital news company in Bloomington-Normal. This innovative news outlet covers important local topics such as business, government, policy, and community. The exclusive focus on local news and a commitment to providing ad-free content to subscribers makes AdaptBN a premier news source for Bloomington-Normal residents. From our briefings to our in-depth feature articles, AdaptBN provides subscribers with engaging, fact-driven stories and a superior reading experience.
AdaptBN was founded by Christian Prenzler and is owned and operated locally by AdaptLocalMedia, LLC.
Our Editorial Board:
Lisa Hurley, Mary Kramp, Art Mier, and Erik Prenzler
Christian Prenzler is the founder and Managing Partner of AdaptLocal Media, LLC. In January 2017, he became the Vice President of Business Development at Teslarati, a digital media company covering Tesla, Elon Musk, SpaceX and the changing automotive market. As Vice President of Business Development Teslarati, Christian has developed a passion for all aspects of the fast-growing digital media business such as hiring reporters, growing reader engagement, increasing advertising revenue, and helping the team position itself for success.
Christian also hosts the popular podcast, NextMobility, where he conducts interviews with leaders in the mobility space, including top executives at General Motors and pioneers in the self-driving world. He currently studies finance at the University of Denver in the Daniels College of Business. Christian’s passion for news and digital media motivated him to create AdaptLocal Media and bring relevant, engaging news stories to local communities. Christian also provides commentary on Cheddar TV, a next-generation business news network.
Lisa Hurley is the Editor of AdaptBN and sits on AdaptBN's Editorial Board. Additionally, Lisa is a freelance editor and writing coach with seven years of writing experience. In 2007, she earned a Master’s degree in developmental psychology from Illinois State University and has worked as a crisis intervention counselor and a leadership development specialist. In 2010, Lisa decided to stay home with her children and pursue her true passion for writing. She spent two years writing and editing for Hearts at Home, a local women’s ministry, and also wrote on her personal blog for six years.
In 2015, Lisa wrote an article that went viral on social media, drawing over 100,000 shares and 1,000,000 views. Although she loves writing her own content, she prefers using her editing skills to help others. Lisa loves working with AdaptBN’s talented reporting team to deliver high-quality news stories to Twin Cities residents.
Breanna is a 2015 graduate of Illinois State University’s School of Communication. She holds a bachelor’s degree in journalism and worked as a writer and reporter for The Vidette, ISU’s student newspaper. Breanna has also worked as a news assistant at the Pantagraph and as a freelance writer. She believes AdaptBN represents the future of journalism with a combination of the newest technology and the oldest art form of storytelling. Breanna loves interacting with the Twin Cities’ movers and shakers as she reports on topics related to local business and dining as well as housing and real estate.
Matt graduated from Illinois State University in 2015, where he studied both Renewable Energy and Journalism. He is currently pursuing his Master’s at ISU in Project Management and has worked for the Vidette, ISU's student newspaper. Matt has experience in the Communications Division of Caterpillar's Remanufacturing and Sustainability Department and the Marketing Department of CORE Construction. Matt believes AdaptBN can capture the pulse of the Twin Cities and deliver in-depth, meaningful stories to the residents of Bloomington-Normal. Matt reports on local politics, the environment, tax policy and feature stories. In his free time, he enjoys reading, exercising, writing his novel, and maintaining his horror film podcast.